66棋牌官网

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                    • 博洋家纺:不断创造着家纺行业的“新速度”

                      2016-01-15 09:29:22评论:0 点击:

                      博洋,顾名思义这个由英文Beyond而衍生出来的品牌名称,代表着一种超越的精神,和超越自我与超越未来的气概。博洋家纺从诞生以来,始终以超越精神为第一生命,观念创新,市场创新和管理创新都是为了实现不断超越自我,超越竞争者,超越预想这些目标的所实施积极举措。

                      2013年营收同比增长15%;2014年营收同比增长30%;2015年单店零售客单价过10万的单子在不断刷新记录,大店、旗舰店遍地开花……在国内家纺产业整体发展趋缓的市场大环境下,博洋家纺66棋牌官网成为行业内少数几个近几年来营收一直保持两位数以上增长的品牌,而且也是其中发展最快的佼佼者。尤其近5年,博洋家纺年回款翻了6-7倍,单店回款翻了2.5倍,目前在国内拥有500多家专卖店,总计 600多个销售网点。

                      ZUOWEIZHONGGUOFANGZHIXINGYEDELINGTOUYANG,ZI1996NIANQI,PINGJIEDUONIANCONGSHIJIAYONGFANGZHIPINCHUKOUDEYOUSHI,BOYANGZAIGUONEILVXIANTICHU“JIAFANG”GAINIAN,QUANMIANJINRUGUONEISHICHANG。2000NIANXINGCHENGZHONGGUOFANGZHIDE“ZHONGGUOJIAFANGNIAN”,WEIZHONGGUOFANGZHIYIHOU20NIANDEFAZHANKAIPILEYITIAOXINXINGDECHANYEFAZHANZHILU,BUDUANCHUANGZAOZHEJIAFANGXINGYEDE“XINSUDU”。

                      产品创新

                    66棋牌官网   XIANRUJINJIAFANGCHANYEYIJINGBUNENGJINYIMIANLIAO、ZHIZUOGONGYIDENGJICHUJIAZHILAIHENGLIANGCHANPINJIAZHI,QUERDAIZHIDESHIYISHEJIHEPINZHIQUSHENG。ZUOWEIYI25SUIYISHANG、JUYOURUANZHUANGPINJIANNENGLIDENVXINGWEIRENQUNDINGWEIDEQINGSHEPINPAI,BOYANGJIAFANGJIJISHUNYINGHEBAWOXIAOFEISHENGJIDAQUSHI,YIXIAOFEISHENGJIYINLINGCHANYESHENGJI,YIJISHUCHUANGXIN、CHANPINCHUANGXINMANZUBINGCHUANGZAOXIAOFEIXUQIU。

                      ZIJIANXINGYEYILIUDEGAODUANTAOJIAN、BEIXINSHENGCHANJIDI;YONGYOUZUIGUOJI、ZUISHISHANGDESHEJILINGHUN;QIANGDIAOXIAOFEIZHEDECHAYIHUAXUQIU;DAZAOSHIHEDANGDISHICHANGXUQIUHECHANPINDINGWEIDEGEXINGHUAXIAOFEITAISHI,ZAIQUNXIONGZHULU、TONGZHIHUAYUEYANYUELIEDEJIAFANGSHICHANGFAZHANPINGJINGXIA,BOYANGJIAFANGSHIZHONGYONGLICHAOTOU。

                      YUGUOJILIUXINGYUANSUTONGBUDESHEJIFENGGE,SHIBOYANGJIAFANGCHANPINJIYOUDAQIDIANYADEOUSHIFENGGE,YOUYOUDUJUFENGGEDEYISHUCHUANGZUO。QINGXIPINPAIDINGWEIHESHICHANGZHANLVERANGCHANPINGENGJUSHICHANGYOUSHI,ZAIDADUOPINPAITONGGUOJIANGGUSHI,XUSHUCHENGJIU,ZHONGPUDIANYICHENGXIANQIXINPINZHISHI,BOYANGJIAFANGTONGGUO“DANGDAPAIYUJIANDASHI”DEKUAJIEHEZUO,JIANGCHANPINYISHUHUA、JIAFANGSHISHANGHUA,BAHAIPAIYOUHUADASHIMAX MAKUAJIEZHIZUO《LINGXI》DENGCHANPINLANGMANCHENGXIAN;YUZHUMINGLIFUSHEJISHIGraceChenHEZUODE《HUANGJIAAILIAN》,RANGSHIZHUANGYUANSUWANMEICHENGXIANZAIJIAFANGZHIZHONG,WEIQUEFACHUANGXINDEJIAFANGSHICHANGDAIQULENONGMOZHONGCAIDEYISHUYUSHISHANGQIXI。

                      CHULESHEJI,ZAICHANPINGONGYI、JIANKANGSHUIMIANDENGFANGMIAN,BOYANGJIAFANGDUONIANLAIYIZHIZHUZHONGYANFA,XIANHOUTOURUDALIANGZIJINYUJINGLIYONGYUYANJIUCHANPINMIANLIAOSHUSHIDUYUKEJIXING,CONGKEHUXUQIUCHUFA,TUICHUZIJIDEQUANTOUCHANPIN,XIHUACHANPINPINLEI。BIRU“YUTIANSI”CHANPIN,SHOUGANFEICHANGROURUANXIHUA,YOU“YU”DEWENRUN、YANGXINGYIQINGZHIGAN,RANGXIAOFEIZHEGANZHIYUHUABANDUIHUA、LINGTINGNIAOMINGDEXINGFUSHIGUANG,YIJINGTUICHUDASHOUZHUIPENG;NENGRANGRENYONGYOUNUANNUANBEIWODE“CHAOROUMOMAO”XILIESHIQUNIANBOYANGJIAFANGQIUDONGXINKUANCHANPINYINGSHICHANGXUQIUKAIFADE,QIMEILIYEZAIDANGNIANQIUDONGDINGHUOHUISHANGDEDAOYANZHENG,ZHENGJIAPINZENGZHANG100%。

                      CHANPINSHIWANGDAO,SHUJUSHISHISHI,10YUE18RI,BOYANGJIAFANG2016CHUNXIADINGHUOHUIJIESHU,YUTIANSI、JINGERONG、CHUNCANSITONGBIQUNIANSHIXIANLELIANGWEISHUYISHANGDEZENGZHANG,BINGQIEZENGZHANGLVWEIJINJINIANZUIGAO,BOYANGJIAFANGYOUYICIYANYILEXINDEFAZHANSUDU。

                    博洋家纺:不断创造着家纺行业的“新速度”

                      品牌升级

                    66棋牌官网   ANLISHUO,BOYANGJIAFANGDIYUBINGBUZHANYOU,YANGBANSHICHANGYEMEIYOUJIGE,RENCAIYOUXIANGDUIBIJIAONIANQING,DANWEIHENENGZOUDERUCIXIANTINGZIRUO,ZENGZHANGLIANGJIAOWEIJIANKANG?SHUOBAILE,HAISHICAIZHUNLE“PINPAI”ZHEIGEGUANJIANDIAN。

                      ZUOWEIJIAFANGQIYEZUIZHONGYAODEHEXINJINGZHENGLI,PINPAISHIGERANGRENCHUIXIANSANCHI,QUEYOUKEWANGERBUKEJI,TASHIWUXINGZICHAN,ZHIKEYIHUI,BUNENGYANCHUAN。PINPAIZICHANDEJILEIXUYAOHENDUODEFANGFA,XUYAOFUCHUHENDUODENULI,ERPINPAIWENHUAZESHIYIGELEIJIPINPAIZICHANDEYOULIGONGJU。

                      XUANZE“XINGFU”ZUOWEIPINPAIWENHUA,GUANZHUCHANPIN、GUANZHUJIANKANG、GUANZHUXINGFU,ZHEISHIBOYANGJIAFANGYIZHICHONGSHANGDE,YESHIYILUZOULAIDEGANWU。

                    66棋牌官网   BOYANGJIAFANGZONGJINGLIHEPINGBOZAI2013NIANJIESHOUBOYANGJIAFANGZHIHOU,DUIYU66QIPAIGUANWANGYOUYOULESHENKEDEQUANSHI——“XINGFU”WENHUA。

                    66棋牌官网   TARENWEI“XIANGYOUXINSHENG,JINGSUIXINZHUAN”,XINGFUYIDINGSHIYANGYIZAIMEIGERENLIANSHANGYIJIQIYEQICHANGZHONG。ZAIWENHUADEXUANDAOGUOCHENGZHONG,WUSHIWUKEDOUHUIGANJUEDAO,QIYEJIUZAINISHENBIAN,ZAIZHEIGEQIYEZHONG,YOUWUSHUKEFAHUIDEYUDI,WEICAISHIJU。

                      “XINGFU”WENHUAYIDINGSHIJIANLIZAI“ANQUAN、JIANKANG、HUANBAO”DEJICHUSHANG,LIANZHEIXIEDOUBAOZHENGBULE,TANHEXINGFU。SUOYI“BOYANGJIAFANG”YIDINGSHIXUANZEZUIYOUZHIDEGONGYINGSHANG,ZUIYOUZHIDEYINRANCHANGLAIJINXINGHEZUO,DUIYUQIYENEIBU,MEIYIJIANCHANPINJINXINGSANCIZHIJIAN(YUANLIAOZHIJIAN、DAYANGFENGYANGCHANPINZHIJIAN、DAHUOCHANPINZHIJIAN)BINGQIEHEGONGYINGSHANGCHANGJIAQIANDINGXIEYI,RUGUOCHUXIANZHILIANGDEWENTI,BUJINYAOTUIHUO,ERQIEYAOFAKUAN,BINGQIEZHONGSHENBUYUYIHEZUO。ZHENGYINWEIYOUZHEIYANGJIANKANGDELIANTIAO,BOYANGJIAFANGDECHANPINCAIHUIYOUNEIMEDUODEYONGHUZHE。

                    66棋牌官网   WULUNSHIPINPAIZHONGCHENGDU、PINPAILIANXIANG、HAISHIPINZHIXINGXIANG、PINPAIZHIMINGDU,DOUHEPINPAIWENHUAYOUMIQIEGUANXI。PINPAIWENHUAGUANCHUANYUPINPAIJINGYINGGUANLIDEGEGEFANGMIAN,BAOKUOCHANPINKAIFA、YINGXIAOQUDAO、GUANGGAOXUANCHUAN、DIANPULINGSHOUDENG,MEIYIHUANJIEDOUYAOTIXIANWENHUADENEIHAN。BOYANGSHENXIN“WEIYIPINPAIERSHENG,JIANCHIPINPAIZHILU”。

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                    66棋牌官网   BOYANGJIAFANGNINGBOZHIYINGDEMEIYIJIAMENDIANXINGXIANGDOUSHIPINPAIDEMOBAN,TONGYIDEERDAIXINXINGXIANG,DAQIGAOYA;MEIYIWEIDAOGOUDOUJUBEIZHUANYEDEYEWUSUYANGHEFUWUYISHI;MEIYIWEIDUDAODOUSHENTILIXINGYONGZHUANYESUZAOGUIFAN,YONGJINGYEGANRANTUANDUI;MEIYICHANGHUODONGDOUHUIZUOZUQIHUA,HELIDEZIYUANLIYONG,TONGGUOQUANFANGWEITUIJIN,ZAIBUDUANDELINGXIANZHONGSHULIYANGBANXINGXIANG;MEIYIJIDUDEXIAOSHOUYEJIJUNMINGLIEQIANMAO,CHENGWEIQUANGUOBIAOGAN……

                      YIGECHENGGONGDEJIAFANGPINPAI,YAORANGTADEXIAOFEIZHEZAISUOYOUJIECHUDAOGAIPINPAIDEHUANJINGZHONG,NENGZHIJIEHUOJIANJIEDIGANJUEDAOYUZHONGBUTONGDEPINPAIWENHUA。“beyond home”PINPAIDESHELI,MINGMINGZHIZHONGJIUSHIYICHANGLUNHUI。BOYANGSHIZUOJIAJUPINLEIFAJIADE。YIWANGDEYIXIEBUYILEICHANPINYINIANDECHUKUKEYIDADAOJISHIWANGE,SUIRANDANJIABUGAO,DANSHI,YOUHENDUODE“BOYANGJIAFANG”CHUXIANZAIXUNCHANGBAIXINGJIA。ZHEIJIUSHIPINPAI,BOYANGJIAFANGZHENGZAIYONGPINPAISHENGJILAIBUDUANTILIANCHANPINNEIHAN,XIULIANZISHEN。

                    博洋家纺:不断创造着家纺行业的“新速度”

                      营销求优

                    66棋牌官网   “YUESHICHUANTONGDESHIWU,JIASHANGCHUANGXINDEYUANSU,QISHIFANGDENENGLIANGYUESHIJINGREN。”YONGZHEIJUHUALAIXINGRONGBOYANGJIAFANGSHIZAITIEQIEBUGUOLE。DANGQIAN,JIAFANGXINGYEJINGZHENGJILIE,CHULEPINPAI,YOUSHENGDEYINGXIAOSHOUDUANBIANSHIJUEZHANDE“SHASHOUJIAN”。

                      早在1998年,博洋就曾探索过网上销售的方式。从2009年起博洋家纺进行了一系列的营销策略调整,电子商务日渐举足轻重。当别人网店规模是十人时,博洋家纺的团队已经有两百人。凭借这一新兴渠道的成功经营,博洋家纺无论从销售额、品牌知名度,还是在消费者的覆盖面上,都取得很大的突破,成功杀出价格蓝海。目前,博洋家纺除了“大淘宝”,还相继登陆京东、当当、麦网、凡客V+等国内知名电商平台,销售额取得明显增长。2010年博洋家纺线上销售额接近5000万, 2011年突破一个亿;2012年至今,每年的淘宝“双十一”当天,博洋家纺的销售额均是行业冠军。

                      CHULEWANGLUOYINGXIAOSHOUDUANCHUANGXIN,BOYANGJIAFANGMENDIANYINGXIAODECHUANGXIN,TONGYANGJIXIAOFEIZHETIYANDAILAIPODADEBIANHUA。MENDIANXINGXIANGJIANJIA,CHUANBOGENGYUAN,CHANPINYANFAJIAKUAI,YIJICHANGDAODESHENGHUOLINIANYISHOURENCHENGYU,CONGYIQIANMENDIANGOUWUDAOXIANZAISONGHUOSHANGMENDIAOSHI,CONGWANGRIXIAOSHOUCHANPINDAOJINRITIGONGSHENGHUOTIYAN,XINJIUTUIBIAN,BOYANGJIAFANGWEIYIDEZONGZHISHIRANGXIAOFEIZHEGENGXIHUANBOYANG。XIANZAIDEBOYANGJIAFANGHUIXIANDEGENGJIANIANQING,ERQIEZAIMOUGESHIJIANDUAN,BOYANGJIAFANGHAIHUIFACHUXINGYENEIBIJIAOXINXIANTEBIEDESHENGYIN。WEILAISANNIAN,BOYANGJIAFANGRENGJIANGCHIXU“SHENGJI”,DAILAIGENGDUODEXINBIANHUA、XINTIYAN。

                      XIAOFEIZHEXIAOFEILIQIANG,XUNQIUDESHISHIHETAZIJIDEPINPAI,WEICI,PINPAIJIANJINXINGDESHICUNWANGDESHENGSIAOZHAN。BOYANGJIAFANGCHUANGXINYINGXIAOSHOUDUANYEZAI“JIAMENG”ZHEIYIYINGXIAOSHOUDUANZHONGFAHUINENGLIANG。CONGTIANSHANJIAOXIADAODONGHAIZHIBIN,CONGBEIGUOBINGCHENGDAONANHAICHUNCHENG,BOYANGJIAFANGJIZHONGLILIANGDAZAOSHIFANDIANPU,SHIFANDIANDECHENGGONGRANGZHONGDUOJIAMENGSHANGYISHIDAOYOUXIUDEMOSHIKEYIRANGCHENGGONGFUZHIDAOJIAMENGMENDIAN。BOYANGJIAFANGZAIZHONGGUODALUDIQUDIANPUBIANBU,ZHEJIANG、SHANXI、HEBEI、ANHUIDENGDIDEBUFENJIAMENGSHANGYONGXIANERCHU。

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                      RUGUOSHUOQIANJINIAN,BOYANGJIAFANGFAZHANKAODESHICHANPINYANFA,JINNIANLAIKAOCHUANGXINYINGXIAOSHOUDUAN,NEIMEWEILAILIANGNIANYINGGAISHIKAOYINLINGSHENGHUOFANGSHI。

                      “BOYANGSUDU”GUIGENJIEDIHAISHIYUANZIYUBOYANGJIAFANGDUIXIAOFEISHENGJIQUSHIDEZHUNQUEBAWO,BUYINGHEXINGYEZHONGDIJIADAZHEQIANGSHICHANGFENEDEEXINGJINGZHENGZUOFA,ERSHIJINJINWEIRAOXIAOFEIZHEBUDUANSHANGSHENGDECHANPINXUYAO,CONGGONGJICETISHENGPINPAIZAISHEJI、MIANLIAO、XIAOSHOUFUWUSHUIPING,XIANZAIKANLAI,ZHEIZHONGZUOFAWANQUANFUHEGUOJIAJINGJIDEZHENGTIZHUANXINGSHENGJIQUSHI。XIANGXIN,BOYANGJIAFANGZAIWEILAIJINIANDESHICHANGZHONG,JIANGHUODEGENGDUODEXIAOFEIZHEXUANZE。


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